Wire report
Where did all the XXL clothes go? Fashion brands are scrapping plus sizes in the GLP-1 era
As weight-loss drugs gain popularity in the US, brands are scaling back their ranges – and frustrating customers In March 2023, the model, activist and writer Tess Holliday announced that she had been working as a size and inclusivity consultant for H&M. The fruits of their partnership felt like “one of the most meaningful things that I’ve done in my career”, she told US Vogue at the time. The fashion juggernaut had committed to an expansion of its sizes, from XL to 4XL, and to increased body diversity of its models. This bucked a trend, coming at an otherwise gloomy time for plus-sized fashion. By 2023, the fashion industry was in the grips of an Ozempic-fuelled celebration of skinny bodies, after its brief flirtation with curves during the body positivity movement of the late 2010s. Continue reading...
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As weight-loss drugs gain popularity in the US, brands are scaling back their ranges – and frustrating customers In March 2023, the model, activist and writer Tess Holliday announced that she had been working as a size and inclusivity consultant for H&M. The fruits of their partnership felt like “one of the most meaningful things that I’ve done in my career”, she told US Vogue at the time. The fashion juggernaut had committed to an expansion of its sizes, from XL to 4XL, and to increased body diversity of its models. This bucked a trend, coming at an otherwise gloomy time for plus-sized fashion. By 2023, the fashion industry was in the grips of an Ozempic-fuelled celebration of skinny bodies, after its brief flirtation with curves during the body positivity movement of the late 2010s. Continue reading...
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What happened
According to The Guardian’s linked report, Where did all the XXL clothes go? Fashion brands are scrapping plus sizes in the GLP-1 era, As weight-loss drugs gain popularity in the US, brands are scaling back their ranges – and frustrating customers In March 2023, the model, activist and writer Tess Holliday announced that she had been working as a size and inclusivity consultant for H&M. The fruits of their partnership felt like “one of the most meaningful things that I’ve done in my career”, she told US Vogue at the time. The fashion juggernaut had committed to an expansion of its sizes, from XL to 4XL, and to increased body diversity of its models. This bucked a trend, coming at an otherwise gloomy time for plus-sized fashion. By 2023, the fashion industry was in the grips of an Ozempic-fuelled celebration of skinny bodies, after its brief flirtation with curves during the body positivity movement of the late 2010s. Continue reading…
Context
The development sits in VINI’s Culture coverage for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-08-20T12:00:51+00:00.
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Source
Primary source: Where did all the XXL clothes go? Fashion brands are scrapping plus sizes in the GLP-1 era via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Where did all the XXL clothes go? Fashion brands are scrapping plus sizes in the GLP-1 eraThe Guardian - 2026-08-20T12:00:51+00:00
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