Wire report
TikTok Stars Katie Fang, Aliya Rachinski Take Stakes in ESW Beauty
The Gen-Z influencers are the first outside investors for ESW, whose founder Elina Sofia Wang believes the “next generation of iconic beauty brands will be built through long-term partnerships with creators.”
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The Gen-Z influencers are the first outside investors for ESW, whose founder Elina Sofia Wang believes the “next generation of iconic beauty brands will be built through long-term partnerships with creators.”
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What happened
According to Women’s Wear Daily’s linked report, TikTok Stars Katie Fang, Aliya Rachinski Take Stakes in ESW Beauty, The Gen-Z influencers are the first outside investors for ESW, whose founder Elina Sofia Wang believes the “next generation of iconic beauty brands will be built through long-term partnerships with creators.”
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-07-28T04:01:00+00:00.
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Source
Primary source: TikTok Stars Katie Fang, Aliya Rachinski Take Stakes in ESW Beauty via Women’s Wear Daily. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- TikTok Stars Katie Fang, Aliya Rachinski Take Stakes in ESW BeautyWomen's Wear Daily - 2026-07-28T04:01:00+00:00
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