Wire report
This model is not a real person: how AI is changing online shopping – video
From digital twins to models ‘sculpted’ by programmers, generative AI has been popping up all over the fashion industry. When an Australian e-commerce retailer started using AI-generated models to sell products, lifestyle editor Alyx Gorman had to see if the garments were more than mere pixels. The Iconic, which sells the dress worn in this video, said in a statement: ‘Where AI-generated imagery is used to advertise products for sale on our platform, our expectation is that it is clearly labelled and that the product itself is represented as accurately as possible for customers.’ Meanwhile, Atoir, the designer, said: ‘The Australian fashion industry is highly competitive, particularly for independent brands. We believe that when used responsibly, tools like this can help smaller businesses to operate with greater agility while still maintaining the creative standards and product integrit
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From digital twins to models ‘sculpted’ by programmers, generative AI has been popping up all over the fashion industry. When an Australian e-commerce retailer started using AI-generated models to sell products, lifestyle editor Alyx Gorman had to see if the garments were more than mere pixels. The Iconic, which sells the dress worn in this video, said in a statement: ‘Where AI-generated imagery is used to advertise products for sale on our platform, our expectation is that it is clearly labelled and that the product itself is represented as accurately as possible for customers.’ Meanwhile, Atoir, the designer, said: ‘The Australian fashion industry is highly competitive, particularly for independent brands. We believe that when used responsibly, tools like this can help smaller businesses to operate with greater agility while still maintaining the creative standards and product integrit
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What happened
According to The Guardian’s linked item, This model is not a real person: how AI is changing online shopping – video, From digital twins to models ‘sculpted’ by programmers, generative AI has been popping up all over the fashion industry. When an Australian e-commerce retailer started using AI-generated models to sell products, lifestyle editor Alyx Gorman had to see if the garments were more than mere pixels. The Iconic, which sells the dress worn in this video, said in a statement: ‘Where AI-generated imagery is used to advertise products for sale on our platform, our expectation is that it is clearly labelled and that the product itself is represented as accurately as possible for customers.’ Meanwhile, Atoir, the designer, said: ‘The Australian fashion industry is highly competitive, particularly for independent brands. We believe that when used responsibly, tools like this can help smaller businesses to operate with greater agility while still maintaining the creative standards and product integrit
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-05-31T15:00:51+00:00.
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Source
Primary source: This model is not a real person: how AI is changing online shopping – video via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- This model is not a real person: how AI is changing online shopping – videoThe Guardian - 2026-05-31T15:00:51+00:00
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