Verified source report
‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable?
The Brazilian musician, who collaborates with Indigenous artists and puts millions into philanthropy, explains his mission – and defends his jetsetting When Alok, the most successful Brazilian DJ of his generation, was brainstorming the concept for his new live show, he considered calling it Rave New World. “But when I asked a gen Z kid, the daughter of my creative director, she made me realise how pretentious my idea was,” he says. “The grownups trying to find an easy way out for all of our problems.” Instead, “I started figuring out that it’s not about a new world, it’s about this world. We need to ‘Rave the World’.” That new title might still seem trite to some, or hypocritical, coming from someone at the heart of a dance music industry with a heavy carbon footprint from constant flying: when I meet Alok, he’s about to board another plane at a private airport outside São Paulo. But da
coverage / Source report
What happened
According to The Guardian’s source item, ‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable?, The Brazilian musician, who collaborates with Indigenous artists and puts millions into philanthropy, explains his mission – and defends his jetsetting When Alok, the most successful Brazilian DJ of his generation, was brainstorming the concept for his new live show, he considered calling it Rave New World. “But when I asked a gen Z kid, the daughter of my creative director, she made me realise how pretentious my idea was,” he says. “The grownups trying to find an easy way out for all of our problems.” Instead, “I started figuring out that it’s not about a new world, it’s about this world. We need to ‘Rave the World’.” That new title might still seem trite to some, or hypocritical, coming from someone at the heart of a dance music industry with a heavy carbon footprint from constant flying: when I meet Alok, he’s about to board another plane at a private airport outside São Paulo. But da
Context
The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-23T14:45:18+00:00.
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Source
Primary source: ‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable? via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
This source-cited VINI report links to the original publisher record. VINI does not republish third-party article bodies without rights clearance. 1 source listed.
Source links
- ‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable?The Guardian - 2026-06-23T14:45:18+00:00
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