Wire report
‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable?
The Brazilian musician, who collaborates with Indigenous artists and puts millions into philanthropy, explains his mission – and defends his jetsetting When Alok, the most successful Brazilian DJ of his generation, was brainstorming the concept for his new live show, he considered calling it Rave New World. “But when I asked a gen Z kid, the daughter of my creative director, she made me realise how pretentious my idea was,” he says. “The grownups trying to find an easy way out for all of our problems.” Instead, “I started figuring out that it’s not about a new world, it’s about this world. We need to ‘Rave the World’.” That new title might still seem trite to some, or hypocritical, coming from someone at the heart of a dance music industry with a heavy carbon footprint from constant flying: when I meet Alok, he’s about to board another plane at a private airport outside São Paulo. But da
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The Brazilian musician, who collaborates with Indigenous artists and puts millions into philanthropy, explains his mission – and defends his jetsetting When Alok, the most successful Brazilian DJ of his generation, was brainstorming the concept for his new live show, he considered calling it Rave New World. “But when I asked a gen Z kid, the daughter of my creative director, she made me realise how pretentious my idea was,” he says. “The grownups trying to find an easy way out for all of our problems.” Instead, “I started figuring out that it’s not about a new world, it’s about this world. We need to ‘Rave the World’.” That new title might still seem trite to some, or hypocritical, coming from someone at the heart of a dance music industry with a heavy carbon footprint from constant flying: when I meet Alok, he’s about to board another plane at a private airport outside São Paulo. But da
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According to The Guardian’s linked item, ‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable?, The Brazilian musician, who collaborates with Indigenous artists and puts millions into philanthropy, explains his mission – and defends his jetsetting When Alok, the most successful Brazilian DJ of his generation, was brainstorming the concept for his new live show, he considered calling it Rave New World. “But when I asked a gen Z kid, the daughter of my creative director, she made me realise how pretentious my idea was,” he says. “The grownups trying to find an easy way out for all of our problems.” Instead, “I started figuring out that it’s not about a new world, it’s about this world. We need to ‘Rave the World’.” That new title might still seem trite to some, or hypocritical, coming from someone at the heart of a dance music industry with a heavy carbon footprint from constant flying: when I meet Alok, he’s about to board another plane at a private airport outside São Paulo. But da
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-06-23T14:45:18+00:00.
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Source
Primary source: ‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable? via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- ‘There’s a way to fly mindfully. Like, I don’t have my own plane any more’: can DJ megastar Alok make dance music more sustainable?The Guardian - 2026-06-23T14:45:18+00:00
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