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The Guardian view on the analogue resurgence: the shock of the old | Editorial

Long-abandoned formats such as cassettes and VHS tapes are finding new life as consumers seek a digital detox Ten years after the last video recorder manufacturer ceased production, the first straight-to-video movie for two decades – This Is How the World Ends – was released this month. The resurgence of vinyl began long ago; sales are at their highest level for over 30 years . But record buyers enthuse about the warmth of their sound and the generous visual expanse of album covers. In contrast, the new movie is shot in HD; the director acknowledges that those watching it on video will see a cropped, fuzzier image. The point of the exercise – beyond creating a buzz – lies not in the inherent qualities of VHS, but the effect of its rarity on the viewer. When everything is available in high definition with one swipe of your screen, cumbersome physical formats that must be hunted

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What happened

According to The Guardian’s source item, The Guardian view on the analogue resurgence: the shock of the old | Editorial, Long-abandoned formats such as cassettes and VHS tapes are finding new life as consumers seek a digital detox Ten years after the last video recorder manufacturer ceased production, the first straight-to-video movie for two decades – This Is How the World Ends – was released this month. The resurgence of vinyl began long ago; sales are at their highest level for over 30 years . But record buyers enthuse about the warmth of their sound and the generous visual expanse of album covers. In contrast, the new movie is shot in HD; the director acknowledges that those watching it on video will see a cropped, fuzzier image. The point of the exercise – beyond creating a buzz – lies not in the inherent qualities of VHS, but the effect of its rarity on the viewer. When everything is available in high definition with one swipe of your screen, cumbersome physical formats that must be hunted

Context

The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-11T18:02:58+00:00.

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Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: The Guardian view on the analogue resurgence: the shock of the old | Editorial via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

This source-cited VINI report links to the original publisher record. VINI does not republish third-party article bodies without rights clearance. 1 source listed.

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