The cube was a lie: up close with our Dbrand Companion Cube before it gets destroyed

What happened

According to The Verge, The cube was a lie: up close with our Dbrand Companion Cube before it gets destroyed reports that Dbrand is the company that shipped a product that told Nintendo’s legal team to “go fuck yourself,” and the company that had a second set of lawyer-dodging PS5 plates ready when Sony threatened to sue over the originals. But on June 29th, the company finally ate some serious humble pie, canceling its Portal-themed Companion Cube […] Dbrand is the company that shipped a product that told Nintendo’s legal team to “go fuck yourself,” and the company that had a second set of lawyer-dodging PS5 plates ready when Sony threatened to sue over the originals . But on June 29th, the company finally ate some serious humble pie, canceling its Portal -themed Companion Cube external shell for the Steam Machine after Valve lawyered up. I couldn’t believe it. Surely Dbrand had to have seen this coming. There must be a plan B, right? “There is no further plan. We fucked this one up,” Dbrand CEO Adam

Context

The development is part of VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the publisher’s account, follow later updates, and compare new coverage against the first published record. The original report is dated 2026-07-01T11:00:00+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

References

Original report: The cube was a lie: up close with our Dbrand Companion Cube before it gets destroyed via The Verge. VINI cites and links the report; it does not reproduce the publisher’s full article text without rights clearance.