Space Jam review – Michael Jordan’s 90s merch-hocking basketball blockbuster rises again

What happened

According to The Guardian’s report, Space Jam review – Michael Jordan’s 90s merch-hocking basketball blockbuster rises again, The Jordan-fronted live-action/cartoon hybrid is 30 years old – and with its R Kelly soundtrack, it feels it. Cue Seinfeld’s Wayne Knight to rescue it for a second time This 30th anniversary rerelease brings us the strangest piece of 90s pop-cultural detritus imaginable, at once surreally baffling and very dated – not least in its resounding soundtrack use of I Believe I Can Fly by R Kelly, the now disgraced singer currently serving a 20-year prison term for child sexual abuse . Space Jam is the live-action/cartoon hybrid and nakedly commercial brand partnership of NBA superstar Michael Jordan and the Warner Bros stable of Looney Tunes characters like Bugs Bunny and Elmer Fudd; this feature was developed from TV ads in which Jordan was paired with the hyperactive rabbit. The idea is that an evil race of animated space aliens have captured the Looney Tunes squad and propose to enslave the

Context

The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The report is dated 2026-05-14T10:00:24+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: Space Jam review – Michael Jordan’s 90s merch-hocking basketball blockbuster rises again via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.