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‘Poisoned’ AI: the ChatGPT shopping scams that lead to fake websites

Buyers are ripped off after assuming online stores were genuine because they are recommended by an AI tool You want to buy a new bag and so you ask ChatGPT for help. You have always liked Russell & Bromley so you ask ChatGPT what is popular there at the moment. The artificial intelligence (AI) assistant gives you cross body, shoulder, casual and formal options with the prices listed beside them. You click through from the sources to what looks like the official Russell & Bromley site and buy your new bag, which is conveniently on sale. Continue reading...

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Source-feed image associated with the linked report: ‘Poisoned’ AI: the ChatGPT shopping scams that lead to fake websites.Credit: The Guardian Source-feed thumbnail displayed with attribution and outbound source link; VINI does not claim ownership or republish the third-party article body. Image source Cached source-feed image shown for continuity with attribution and an outbound source link; VINI does not claim third-party image authorship or republish the third-party article body.
Vinita Duniphin Technology Source report

What happened

According to The Guardian’s source item, ‘Poisoned’ AI: the ChatGPT shopping scams that lead to fake websites, Buyers are ripped off after assuming online stores were genuine because they are recommended by an AI tool You want to buy a new bag and so you ask ChatGPT for help. You have always liked Russell & Bromley so you ask ChatGPT what is popular there at the moment. The artificial intelligence (AI) assistant gives you cross body, shoulder, casual and formal options with the prices listed beside them. You click through from the sources to what looks like the official Russell & Bromley site and buy your new bag, which is conveniently on sale. Continue reading…

Context

The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-07T06:00:26+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: ‘Poisoned’ AI: the ChatGPT shopping scams that lead to fake websites via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

This source-cited VINI report links to the original publisher record. VINI does not republish third-party article bodies without rights clearance. 1 source listed.

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