Verified source report

Obsessed with Obsession: how a low-budget horror changed the game in Hollywood

The $750,000 relationship horror about a cursed wish is set to outgross a new Star Wars movie, energizing Gen Z audiences and creating a rare cultural conversation This week, the independently produced horror movie Obsession , which cost either $750,000 or $15m depending on whether you count its actual budget or acquisition cost for its studio, officially passed the latest Star Wars movie at the box office (the film has so far made over $165m in the US alone). It’s not a coincidence that this happened on a weekday. Obsession’s box office power lies not just in its astonishing weekend-to-weekend strength (including the virtually unheard-of trajectory of increasing grosses on its second and third weekends) but in its powerhouse weekday grosses. This past week, as it approached the one-month mark in theaters, it was averaging over $4m on its weekdays. At the same point in the run of Avenger

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What happened

According to The Guardian’s source item, Obsessed with Obsession: how a low-budget horror changed the game in Hollywood, The $750,000 relationship horror about a cursed wish is set to outgross a new Star Wars movie, energizing Gen Z audiences and creating a rare cultural conversation This week, the independently produced horror movie Obsession , which cost either $750,000 or $15m depending on whether you count its actual budget or acquisition cost for its studio, officially passed the latest Star Wars movie at the box office (the film has so far made over $165m in the US alone). It’s not a coincidence that this happened on a weekday. Obsession’s box office power lies not just in its astonishing weekend-to-weekend strength (including the virtually unheard-of trajectory of increasing grosses on its second and third weekends) but in its powerhouse weekday grosses. This past week, as it approached the one-month mark in theaters, it was averaging over $4m on its weekdays. At the same point in the run of Avenger

Context

The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-12T14:00:42+00:00.

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Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: Obsessed with Obsession: how a low-budget horror changed the game in Hollywood via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

This source-cited VINI report links to the original publisher record. VINI does not republish third-party article bodies without rights clearance. 1 source listed.

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