Wire report
Obsessed with Obsession: how a low-budget horror changed the game in Hollywood
The $750,000 relationship horror about a cursed wish is set to outgross a new Star Wars movie, energizing Gen Z audiences and creating a rare cultural conversation This week, the independently produced horror movie Obsession , which cost either $750,000 or $15m depending on whether you count its actual budget or acquisition cost for its studio, officially passed the latest Star Wars movie at the box office (the film has so far made over $165m in the US alone). It’s not a coincidence that this happened on a weekday. Obsession’s box office power lies not just in its astonishing weekend-to-weekend strength (including the virtually unheard-of trajectory of increasing grosses on its second and third weekends) but in its powerhouse weekday grosses. This past week, as it approached the one-month mark in theaters, it was averaging over $4m on its weekdays. At the same point in the run of Avenger
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The $750,000 relationship horror about a cursed wish is set to outgross a new Star Wars movie, energizing Gen Z audiences and creating a rare cultural conversation This week, the independently produced horror movie Obsession , which cost either $750,000 or $15m depending on whether you count its actual budget or acquisition cost for its studio, officially passed the latest Star Wars movie at the box office (the film has so far made over $165m in the US alone). It’s not a coincidence that this happened on a weekday. Obsession’s box office power lies not just in its astonishing weekend-to-weekend strength (including the virtually unheard-of trajectory of increasing grosses on its second and third weekends) but in its powerhouse weekday grosses. This past week, as it approached the one-month mark in theaters, it was averaging over $4m on its weekdays. At the same point in the run of Avenger
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What happened
According to The Guardian’s linked item, Obsessed with Obsession: how a low-budget horror changed the game in Hollywood, The $750,000 relationship horror about a cursed wish is set to outgross a new Star Wars movie, energizing Gen Z audiences and creating a rare cultural conversation This week, the independently produced horror movie Obsession , which cost either $750,000 or $15m depending on whether you count its actual budget or acquisition cost for its studio, officially passed the latest Star Wars movie at the box office (the film has so far made over $165m in the US alone). It’s not a coincidence that this happened on a weekday. Obsession’s box office power lies not just in its astonishing weekend-to-weekend strength (including the virtually unheard-of trajectory of increasing grosses on its second and third weekends) but in its powerhouse weekday grosses. This past week, as it approached the one-month mark in theaters, it was averaging over $4m on its weekdays. At the same point in the run of Avenger
Context
The development sits in VINI’s Culture coverage for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-06-12T14:00:42+00:00.
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Source
Primary source: Obsessed with Obsession: how a low-budget horror changed the game in Hollywood via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- Obsessed with Obsession: how a low-budget horror changed the game in HollywoodThe Guardian - 2026-06-12T14:00:42+00:00
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