Wire report
Mossy catwalks, mycelial designs and Monty Don: the growth of gardener style
Aspirational clobber, hot horticulturists and a TikTok content rise suggest gardening has never been cooler You could argue that photosynthesis, soil bacteria, chlorophyll and germination, by their nature, never go out of style. But somehow, as the news broke this week that Monty Don would step down from Gardeners’ World after 23 years behind the shovel, gardening is having a moment in the sun. On Saturday, New Balance will launch a pair of trainers alongside the jewellery designer Bleue Wickham-Burnham in a campaign fronted by Don himself, photographed shrinking into a bush with a pair of the trainers around his neck. In high fashion of late, the gardener Charlie McCormick became the face of JW Anderson’s spring 2027 campaign, and Alfie Nickerson, who grows flowers biodynamically in Norfolk for his brand Burnt Fen Flowers, has recently been plucked by Jimmy Choo for its autumn campaign,
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Aspirational clobber, hot horticulturists and a TikTok content rise suggest gardening has never been cooler You could argue that photosynthesis, soil bacteria, chlorophyll and germination, by their nature, never go out of style. But somehow, as the news broke this week that Monty Don would step down from Gardeners’ World after 23 years behind the shovel, gardening is having a moment in the sun. On Saturday, New Balance will launch a pair of trainers alongside the jewellery designer Bleue Wickham-Burnham in a campaign fronted by Don himself, photographed shrinking into a bush with a pair of the trainers around his neck. In high fashion of late, the gardener Charlie McCormick became the face of JW Anderson’s spring 2027 campaign, and Alfie Nickerson, who grows flowers biodynamically in Norfolk for his brand Burnt Fen Flowers, has recently been plucked by Jimmy Choo for its autumn campaign,
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According to The Guardian’s source item, Mossy catwalks, mycelial designs and Monty Don: the growth of gardener style, Aspirational clobber, hot horticulturists and a TikTok content rise suggest gardening has never been cooler You could argue that photosynthesis, soil bacteria, chlorophyll and germination, by their nature, never go out of style. But somehow, as the news broke this week that Monty Don would step down from Gardeners’ World after 23 years behind the shovel, gardening is having a moment in the sun. On Saturday, New Balance will launch a pair of trainers alongside the jewellery designer Bleue Wickham-Burnham in a campaign fronted by Don himself, photographed shrinking into a bush with a pair of the trainers around his neck. In high fashion of late, the gardener Charlie McCormick became the face of JW Anderson’s spring 2027 campaign, and Alfie Nickerson, who grows flowers biodynamically in Norfolk for his brand Burnt Fen Flowers, has recently been plucked by Jimmy Choo for its autumn campaign,
Context
The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-09-11T14:07:19+00:00.
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Primary source: Mossy catwalks, mycelial designs and Monty Don: the growth of gardener style via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Mossy catwalks, mycelial designs and Monty Don: the growth of gardener styleThe Guardian - 2026-09-11T14:07:19+00:00
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