Wire report
Lululemon apologises after Japanese drum row at Great Wall yoga event
Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing. Continue reading...
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Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing. Continue reading...
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What happened
According to The Guardian’s linked item, Lululemon apologises after Japanese drum row at Great Wall yoga event, Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing. Continue reading…
Context
The development sits in VINI’s Global coverage for readers following international affairs, institutions, conflict, diplomacy, economics, and cross-border consequences. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-06-17T10:10:49+00:00.
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Source
Primary source: Lululemon apologises after Japanese drum row at Great Wall yoga event via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Lululemon apologises after Japanese drum row at Great Wall yoga eventThe Guardian - 2026-06-17T10:10:49+00:00
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