Louis Vuitton brings the beach to Paris in near 40C heat

Pharrell Williams’s menswear collection had a surf theme, while Saint Laurent models wore skinny suits In temperatures close to 40C, most of Paris would have loved to go to the beach this week. Guests at the Louis Vuitton show got the look at least – the ground was covered with sand and there was a huge artificial wave as a backdrop. The menswear collection, designed by Pharrell Williams, had a surf theme. There were branded wetsuits, Ugg-style boots and the chunky knits surfers wear at the end of a day. There were some jumpers and slouchy suiting, but the active lifestyle idea took centre stage with board shorts, caps, skate-style sneakers and a gilet. Some models carried surfboards branded with the Louis Vuitton logo and the final look was a model in a monogram wetsuit carrying a bike on his shoulder. Continue reading...

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Vinita Duniphin Culture Source report

What happened

According to The Guardian’s source item, Louis Vuitton brings the beach to Paris in near 40C heat, Pharrell Williams’s menswear collection had a surf theme, while Saint Laurent models wore skinny suits In temperatures close to 40C, most of Paris would have loved to go to the beach this week. Guests at the Louis Vuitton show got the look at least – the ground was covered with sand and there was a huge artificial wave as a backdrop. The menswear collection, designed by Pharrell Williams, had a surf theme. There were branded wetsuits, Ugg-style boots and the chunky knits surfers wear at the end of a day. There were some jumpers and slouchy suiting, but the active lifestyle idea took centre stage with board shorts, caps, skate-style sneakers and a gilet. Some models carried surfboards branded with the Louis Vuitton logo and the final look was a model in a monogram wetsuit carrying a bike on his shoulder. Continue reading…

Context

The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-24T13:55:24+00:00.

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Primary source: Louis Vuitton brings the beach to Paris in near 40C heat via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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