Wire report
Jess Cartner-Morley on fashion: to nail this year’s British heritage look, just study Rivals
Thanks to Jilly Cooper, tartan and tweed, waxed jackets and wellies are a style vibe right now British heritage, in fashion terms, is a country where it is permanently October. A conker-brown and pleasant land, if you will. Brand Britain in the style sense comes into its own in autumn: roaring fires, muddy lanes, damp dogs. Waxed jackets and chunky knits, tartan and tweed, jaunty scarves to banish draughts. Clothes for going on a hearty walk, but with a hip flask in your pocket. Fashion has been mining this seam since long before Brideshead Revisited made battered evening dresses and Oxford bags look romantic, and it keeps returning, because trad British style is satisfyingly utilitarian while also being loaded with enough backstory (class, history, eccentricity) to be intriguing and reinventable. Also: Rivals . It has taken considerable restraint for me not to mention Rivals i

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Thanks to Jilly Cooper, tartan and tweed, waxed jackets and wellies are a style vibe right now British heritage, in fashion terms, is a country where it is permanently October. A conker-brown and pleasant land, if you will. Brand Britain in the style sense comes into its own in autumn: roaring fires, muddy lanes, damp dogs. Waxed jackets and chunky knits, tartan and tweed, jaunty scarves to banish draughts. Clothes for going on a hearty walk, but with a hip flask in your pocket. Fashion has been mining this seam since long before Brideshead Revisited made battered evening dresses and Oxford bags look romantic, and it keeps returning, because trad British style is satisfyingly utilitarian while also being loaded with enough backstory (class, history, eccentricity) to be intriguing and reinventable. Also: Rivals . It has taken considerable restraint for me not to mention Rivals i
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According to The Guardian’s source item, Jess Cartner-Morley on fashion: to nail this year’s British heritage look, just study Rivals, Thanks to Jilly Cooper, tartan and tweed, waxed jackets and wellies are a style vibe right now British heritage, in fashion terms, is a country where it is permanently October. A conker-brown and pleasant land, if you will. Brand Britain in the style sense comes into its own in autumn: roaring fires, muddy lanes, damp dogs. Waxed jackets and chunky knits, tartan and tweed, jaunty scarves to banish draughts. Clothes for going on a hearty walk, but with a hip flask in your pocket. Fashion has been mining this seam since long before Brideshead Revisited made battered evening dresses and Oxford bags look romantic, and it keeps returning, because trad British style is satisfyingly utilitarian while also being loaded with enough backstory (class, history, eccentricity) to be intriguing and reinventable. Also: Rivals . It has taken considerable restraint for me not to mention Rivals i
Context
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Primary source: Jess Cartner-Morley on fashion: to nail this year’s British heritage look, just study Rivals via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Jess Cartner-Morley on fashion: to nail this year’s British heritage look, just study RivalsThe Guardian - 2026-10-28T07:00:04+00:00
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