Wire report
Jess Cartner-Morley on fashion: forget your go-to maxidress – less is more this summer
The sundress is back – here’s how to make it short but not (too) sweet One sunny day recently, I looked around and realised that every woman in my vicinity was wearing the same dress. Not the same dress, exactly. But the same dress. A maxidress, colourful but in a tasteful sort of way. Floaty, probably with a tiered skirt. Wholesome and vaguely rustic, but also a bit fancy. You know the dress I mean, because if you have been at any outdoor event between 2019 and about last Thursday, you have had the same experience. The maxidress has colonised summer dressing, and it’s out of control. So I am here to tell you that the maxidress must die. Ha! Not really, but also sort of yes, really. It started so well. When the maxi first landed, it beguiled us all. Floor-length, after all, was new fashion territory for anyone born after about 1965, so it felt fresh and exciting, plus you could
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The sundress is back – here’s how to make it short but not (too) sweet One sunny day recently, I looked around and realised that every woman in my vicinity was wearing the same dress. Not the same dress, exactly. But the same dress. A maxidress, colourful but in a tasteful sort of way. Floaty, probably with a tiered skirt. Wholesome and vaguely rustic, but also a bit fancy. You know the dress I mean, because if you have been at any outdoor event between 2019 and about last Thursday, you have had the same experience. The maxidress has colonised summer dressing, and it’s out of control. So I am here to tell you that the maxidress must die. Ha! Not really, but also sort of yes, really. It started so well. When the maxi first landed, it beguiled us all. Floor-length, after all, was new fashion territory for anyone born after about 1965, so it felt fresh and exciting, plus you could
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What happened
According to The Guardian’s linked item, Jess Cartner-Morley on fashion: forget your go-to maxidress – less is more this summer, The sundress is back – here’s how to make it short but not (too) sweet One sunny day recently, I looked around and realised that every woman in my vicinity was wearing the same dress. Not the same dress, exactly. But the same dress. A maxidress, colourful but in a tasteful sort of way. Floaty, probably with a tiered skirt. Wholesome and vaguely rustic, but also a bit fancy. You know the dress I mean, because if you have been at any outdoor event between 2019 and about last Thursday, you have had the same experience. The maxidress has colonised summer dressing, and it’s out of control. So I am here to tell you that the maxidress must die. Ha! Not really, but also sort of yes, really. It started so well. When the maxi first landed, it beguiled us all. Floor-length, after all, was new fashion territory for anyone born after about 1965, so it felt fresh and exciting, plus you could
Context
The development sits in VINI’s Culture coverage for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-06-03T13:00:07+00:00.
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Source
Primary source: Jess Cartner-Morley on fashion: forget your go-to maxidress – less is more this summer via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Jess Cartner-Morley on fashion: forget your go-to maxidress – less is more this summerThe Guardian - 2026-06-03T13:00:07+00:00
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