Verified source report
Instagram wants to monopolize your attention
This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels, Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and […] This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels , Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and Samsung Smart TVs - users can now watch disappearing Stories and horizontal videos with aspect ratios similar to what you typically see on YouTube. And soon, Instagram will make a big push for longform, episodic content and TV-focused "live creator experiences." This foray into
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This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels, Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and […] This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels , Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and Samsung Smart TVs - users can now watch disappearing Stories and horizontal videos with aspect ratios similar to what you typically see on YouTube. And soon, Instagram will make a big push for longform, episodic content and TV-focused "live creator experiences." This foray into
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What happened
According to The Verge’s source item, Instagram wants to monopolize your attention, This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels, Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and […] This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels , Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and Samsung Smart TVs - users can now watch disappearing Stories and horizontal videos with aspect ratios similar to what you typically see on YouTube. And soon, Instagram will make a big push for longform, episodic content and TV-focused “live creator experiences.” This foray into
Context
The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-25T20:10:24+00:00.
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Source
Primary source: Instagram wants to monopolize your attention via The Verge. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Instagram wants to monopolize your attentionThe Verge - 2026-06-25T20:10:24+00:00
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