Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

What happened

According to The Verge’s linked source, Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’, Though Instagram head Adam Mosseri doesn’t want to filter out AI content on the platform, he argues that you “shouldn’t have it in your feed” if you don’t like it. “I don’t think we should filter out AI content,” Mosseri said during an interview on Lenny Rachitsky’s podcast. “I think we should let you know […] Though Instagram head Adam Mosseri doesn’t want to filter out AI content on the platform, he argues that you “shouldn’t have it in your feed” if you don’t like it. “I don’t think we should filter out AI content,” Mosseri said during an interview on Lenny Rachitsky’s podcast . “I think we should let you know if content is AI content or not.” At the same time, Mosseri seems to be drawing a distinction between content-based sorting and banning AI from the platform entirely. In fact, he believes people who love AI content “should be able to have a feed that’s just AI town.” Insta

Context

The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the publisher account, follow later updates, and compare new coverage against the first published record. The original item is dated 2026-07-10T13:45:02+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’ via The Verge. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.