Wire report

Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app. The comments come as the Australian government plans to give users the option to opt out of algorithms , with the prime minister, Anthony Albanese, announcing plans on Tuesday to require social media platforms to prompt users to choose between a feed of algorithm-recommended content or a reverse chronological feed of the pages users follow. Labor also plans to introduce a range of measures designed to address online harm on the sites. Continue reading...

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Why it mattersTechnology

Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app. The comments come as the Australian government plans to give users the option to opt out of algorithms , with the prime minister, Anthony Albanese, announcing plans on Tuesday to require social media platforms to prompt users to choose between a feed of algorithm-recommended content or a reverse chronological feed of the pages users follow. Labor also plans to introduce a range of measures designed to address online harm on the sites. Continue reading...

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According to The Guardian’s source item, Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world, Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app. The comments come as the Australian government plans to give users the option to opt out of algorithms , with the prime minister, Anthony Albanese, announcing plans on Tuesday to require social media platforms to prompt users to choose between a feed of algorithm-recommended content or a reverse chronological feed of the pages users follow. Labor also plans to introduce a range of measures designed to address online harm on the sites. Continue reading…

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The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-09-10T02:10:08+00:00.

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Primary source: Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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