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India’s JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE)
"Cricket is at a crossroads," says Uday Shankar. As vice-chair of JioStar - the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back ...
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"Cricket is at a crossroads," says Uday Shankar. As vice-chair of JioStar - the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back ...
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According to Variety’s source item, India’s JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE), “Cricket is at a crossroads,” says Uday Shankar. As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he is not speaking as a neutral observer. The […]
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The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-05-25T09:40:56+00:00.
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Primary source: India’s JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE) via Variety. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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