Wire report
‘If I’m spending that kind of money, the shoe has to do everything’ – the backlash to the three figure trainer
From Nike’s infamous 110s to £250 and back again, sneakerheads are rediscovering why cheaper shoes can be worth just as much hype as much more expensive ones • Don’t get Fashion Statement delivered to your inbox? Sign up here When Nike’s Air Max 95 trainers first landed in Britain back in the mid-1990s, they looked unlike anything else. Created by footwear designer Sergio Lozano, the shoe had wavy layers running down its sides, neon yellow accents, and visible ‘Air’ bubbles underfoot. But in the UK, one detail quickly became as famous as the shoe itself: its £110 price tag. The Air Max 95 immediately picked up the nickname “110” because spending £110 on trainers seemed outrageous at the time. Owning a pair quickly became a status symbol among young men across Britain , while in celebrity circles they were worn by everyone from Jay-Z to Kylie Minogue. Continue reading...
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From Nike’s infamous 110s to £250 and back again, sneakerheads are rediscovering why cheaper shoes can be worth just as much hype as much more expensive ones • Don’t get Fashion Statement delivered to your inbox? Sign up here When Nike’s Air Max 95 trainers first landed in Britain back in the mid-1990s, they looked unlike anything else. Created by footwear designer Sergio Lozano, the shoe had wavy layers running down its sides, neon yellow accents, and visible ‘Air’ bubbles underfoot. But in the UK, one detail quickly became as famous as the shoe itself: its £110 price tag. The Air Max 95 immediately picked up the nickname “110” because spending £110 on trainers seemed outrageous at the time. Owning a pair quickly became a status symbol among young men across Britain , while in celebrity circles they were worn by everyone from Jay-Z to Kylie Minogue. Continue reading...
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What happened
According to The Guardian’s linked report, ‘If I’m spending that kind of money, the shoe has to do everything’ – the backlash to the three figure trainer, From Nike’s infamous 110s to £250 and back again, sneakerheads are rediscovering why cheaper shoes can be worth just as much hype as much more expensive ones • Don’t get Fashion Statement delivered to your inbox? Sign up here When Nike’s Air Max 95 trainers first landed in Britain back in the mid-1990s, they looked unlike anything else. Created by footwear designer Sergio Lozano, the shoe had wavy layers running down its sides, neon yellow accents, and visible ‘Air’ bubbles underfoot. But in the UK, one detail quickly became as famous as the shoe itself: its £110 price tag. The Air Max 95 immediately picked up the nickname “110” because spending £110 on trainers seemed outrageous at the time. Owning a pair quickly became a status symbol among young men across Britain , while in celebrity circles they were worn by everyone from Jay-Z to Kylie Minogue. Continue reading…
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-08-21T06:00:26+00:00.
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Source
Primary source: ‘If I’m spending that kind of money, the shoe has to do everything’ – the backlash to the three figure trainer via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- ‘If I’m spending that kind of money, the shoe has to do everything’ – the backlash to the three figure trainerThe Guardian - 2026-08-21T06:00:26+00:00
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