Verified source report
‘How am I supposed to know if it’s cute on me?’ The strange death of the changing room
As some shops toy with the idea of removing changing rooms, what does it mean for the future of the high street? Don’t get Fashion Statement delivered to your inbox? Sign up here Is the changing room dead? According to the teenage fashion mecca, Brandy Melville, it is. The brand has closed all its fitting rooms across stores in the UK, US and Canada, with shoppers taking to social media lamenting the change. “Why does Brandy hate [its] customers?” one TikTok user questioned. “How am I supposed to know if it’s cute on me???!” another exclaimed. Continue reading...
What happened
According to The Guardian’s source item, ‘How am I supposed to know if it’s cute on me?’ The strange death of the changing room, As some shops toy with the idea of removing changing rooms, what does it mean for the future of the high street? Don’t get Fashion Statement delivered to your inbox? Sign up here Is the changing room dead? According to the teenage fashion mecca, Brandy Melville, it is. The brand has closed all its fitting rooms across stores in the UK, US and Canada, with shoppers taking to social media lamenting the change. “Why does Brandy hate [its] customers?” one TikTok user questioned. “How am I supposed to know if it’s cute on me???!” another exclaimed. Continue reading…
Context
The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-19T09:06:36+00:00.
What to watch
Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.
Source
Primary source: ‘How am I supposed to know if it’s cute on me?’ The strange death of the changing room via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
This source-cited VINI report links to the original publisher record. VINI does not republish third-party article bodies without rights clearance. 1 source listed.
Source links
- ‘How am I supposed to know if it’s cute on me?’ The strange death of the changing roomThe Guardian - 2026-06-19T09:06:36+00:00
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