Verified source report

‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion

Our favourite music, clothes and books used to be markers of individuality – but the algorithm has made us all sheep. Meet the style rebels fighting back What are you into? What floats your boat? What music, films, clothes, art, books – anything, really – do you actually like? Do you find these questions more difficult to answer than you would have done 10 years ago? How about 20? You do? You’re not alone. It has become impossible to ignore: personal taste has been seriously debased – if not completely destroyed – by technological advancement. We know the internet has radically altered the way we form our opinions and beliefs. Now we’re waking up to another sobering truth: it has wrecked our capacity to form our own preferences. Continue reading...

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What happened

According to The Guardian’s source item, ‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion, Our favourite music, clothes and books used to be markers of individuality – but the algorithm has made us all sheep. Meet the style rebels fighting back What are you into? What floats your boat? What music, films, clothes, art, books – anything, really – do you actually like? Do you find these questions more difficult to answer than you would have done 10 years ago? How about 20? You do? You’re not alone. It has become impossible to ignore: personal taste has been seriously debased – if not completely destroyed – by technological advancement. We know the internet has radically altered the way we form our opinions and beliefs. Now we’re waking up to another sobering truth: it has wrecked our capacity to form our own preferences. Continue reading…

Context

The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-14T11:00:42+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: ‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

This source-cited VINI report links to the original publisher record. VINI does not republish third-party article bodies without rights clearance. 1 source listed.

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