Go woke, get rich: why rightwing hate campaigns don’t affect the box office

What happened

According to The Guardian’s linked report, Go woke, get rich: why rightwing hate campaigns don’t affect the box office, After a bigoted online backlash, led by Elon Musk, The Odyssey achieved a monster weekend – the latest example of a targeted takedown that didn’t work The Odyssey: jaw-dropping action, dark magic and dolphin cameos – discuss with spoilers Elon Musk was a man on a mission. Yes, he’s supposedly intent on colonizing Mars, or the moon, or maybe, if you give him some more time to move the goalposts, just a really, really tall mountain, but this spring, a more pressing task presented itself, a sequel to his early-2026 mission to post white supremacist rhetoric : take down Christopher Nolan’s The Odyssey , which he decided was the latest of “woke Hollywood’s” attempts to spread racial animus (towards white people, of course) and win Oscars while doing so. Nolan, Musk explained to the trade publication Variety, was “ pissing on Homer’s grave ”, referring to the author of the film’s epic-poem sou

Context

The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-07-22T10:00:13+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: Go woke, get rich: why rightwing hate campaigns don’t affect the box office via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.