Wire report
‘Give every item a long life’: Vinted boss on how the site is moving beyond fashion
Having shaken up UK clothes retail, the secondhand marketplace is pushing into phones and cameras – and even books Once the preserve of jumble sales and charity shops, “preloved” fashion and homewares are now leading style and shopping trends in the UK. After the rapid growth of online retail, Britain is now witnessing “the normalisation of secondhand”, according to Adam Jay, the chief executive of Vinted’s main marketplace arm – a key driver of the trend in recent years. The UK is at the forefront of an international revolution, jostling for position with France to be Vinted’s biggest market, and is also one of its fastest growing markets, as the online marketplace moves beyond just selling clothes and into everything from smartphones and books to rugs. Continue reading...
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Having shaken up UK clothes retail, the secondhand marketplace is pushing into phones and cameras – and even books Once the preserve of jumble sales and charity shops, “preloved” fashion and homewares are now leading style and shopping trends in the UK. After the rapid growth of online retail, Britain is now witnessing “the normalisation of secondhand”, according to Adam Jay, the chief executive of Vinted’s main marketplace arm – a key driver of the trend in recent years. The UK is at the forefront of an international revolution, jostling for position with France to be Vinted’s biggest market, and is also one of its fastest growing markets, as the online marketplace moves beyond just selling clothes and into everything from smartphones and books to rugs. Continue reading...
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What happened
According to The Guardian’s linked item, ‘Give every item a long life’: Vinted boss on how the site is moving beyond fashion, Having shaken up UK clothes retail, the secondhand marketplace is pushing into phones and cameras – and even books Once the preserve of jumble sales and charity shops, “preloved” fashion and homewares are now leading style and shopping trends in the UK. After the rapid growth of online retail, Britain is now witnessing “the normalisation of secondhand”, according to Adam Jay, the chief executive of Vinted’s main marketplace arm – a key driver of the trend in recent years. The UK is at the forefront of an international revolution, jostling for position with France to be Vinted’s biggest market, and is also one of its fastest growing markets, as the online marketplace moves beyond just selling clothes and into everything from smartphones and books to rugs. Continue reading…
Context
The development sits in VINI’s Culture coverage for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-05-21T05:00:01+00:00.
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Source
Primary source: ‘Give every item a long life’: Vinted boss on how the site is moving beyond fashion via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- ‘Give every item a long life’: Vinted boss on how the site is moving beyond fashionThe Guardian - 2026-05-21T05:00:01+00:00
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