Verified source report
From camel coats to guochao: Max Mara woos China’s luxury brand consumers
Fashion house pays tribute to Chinese style with its 75th anniversary catwalk show in Shanghai “New York may be the city that never sleeps, but Shanghai doesn’t even sit down.” For the British designer Ian Griffiths, who encountered this line in the New Yorker, it summed up why China’s biggest city was the right place to celebrate Max Mara’s 75th anniversary. “Max Mara is a product for metropolitan women, and it would be patronising to assume that a metropolitan wardrobe should be western-centric,” Griffiths said. Continue reading...
What happened
According to The Guardian’s source item, From camel coats to guochao: Max Mara woos China’s luxury brand consumers, Fashion house pays tribute to Chinese style with its 75th anniversary catwalk show in Shanghai “New York may be the city that never sleeps, but Shanghai doesn’t even sit down.” For the British designer Ian Griffiths, who encountered this line in the New Yorker, it summed up why China’s biggest city was the right place to celebrate Max Mara’s 75th anniversary. “Max Mara is a product for metropolitan women, and it would be patronising to assume that a metropolitan wardrobe should be western-centric,” Griffiths said. Continue reading…
Context
The development sits in VINI’s Global file for readers following international affairs, institutions, conflict, diplomacy, economics, and cross-border consequences. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-06-16T17:15:13+00:00.
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Source
Primary source: From camel coats to guochao: Max Mara woos China’s luxury brand consumers via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- From camel coats to guochao: Max Mara woos China’s luxury brand consumersThe Guardian - 2026-06-16T17:15:13+00:00
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