Wire report
Deepfakes are wrecking influencers’ credibility, one fake ad at a time
Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala. There was just one problem: Schuman had never heard of Gala and had nothing to do with the ad. The ad was based on a digitally altered version of a selfie Schuman had taken in her car and posted on Instagram years earlier. Once her followers got wind, they flooded her inbox with questions about the sponsorship as it didn’t seem consistent with Schuman’s personal brand. Soon after, Schuman discovered this was just the beginning. There was also an Instagram post where an AI version of h
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Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala. There was just one problem: Schuman had never heard of Gala and had nothing to do with the ad. The ad was based on a digitally altered version of a selfie Schuman had taken in her car and posted on Instagram years earlier. Once her followers got wind, they flooded her inbox with questions about the sponsorship as it didn’t seem consistent with Schuman’s personal brand. Soon after, Schuman discovered this was just the beginning. There was also an Instagram post where an AI version of h
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What happened
According to The Guardian’s source item, Deepfakes are wrecking influencers’ credibility, one fake ad at a time, Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala. There was just one problem: Schuman had never heard of Gala and had nothing to do with the ad. The ad was based on a digitally altered version of a selfie Schuman had taken in her car and posted on Instagram years earlier. Once her followers got wind, they flooded her inbox with questions about the sponsorship as it didn’t seem consistent with Schuman’s personal brand. Soon after, Schuman discovered this was just the beginning. There was also an Instagram post where an AI version of h
Context
The development sits in VINI’s Global file for readers following international affairs, institutions, conflict, diplomacy, economics, and cross-border consequences. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-09-12T12:00:34+00:00.
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Source
Primary source: Deepfakes are wrecking influencers’ credibility, one fake ad at a time via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- Deepfakes are wrecking influencers’ credibility, one fake ad at a timeThe Guardian - 2026-09-12T12:00:34+00:00
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