Wire report
Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads
As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over • Iconic British adverts – in pictures Hanging over the toilet in the gents’ loos at the History of Advertising Trust’s archive in deepest Norfolk is a photograph of Ian Botham. It’s not just the cricketing great’s mullet that tells you this is 1986, but the fact that Beefy is smoking a cigar. The caption below answers the question that has troubled philosophers since Aristotle: “Happiness is a cigar called Hamlet.” If the past is a foreign country, then the history of advertising is a whole alternate universe, one in which excitable metallic martians induced us to buy Cadbury’s powdered potatoes with the slogan: “For mash get Smash.” It’s a place where bowler-hatted chimps dressed as remov
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As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over • Iconic British adverts – in pictures Hanging over the toilet in the gents’ loos at the History of Advertising Trust’s archive in deepest Norfolk is a photograph of Ian Botham. It’s not just the cricketing great’s mullet that tells you this is 1986, but the fact that Beefy is smoking a cigar. The caption below answers the question that has troubled philosophers since Aristotle: “Happiness is a cigar called Hamlet.” If the past is a foreign country, then the history of advertising is a whole alternate universe, one in which excitable metallic martians induced us to buy Cadbury’s powdered potatoes with the slogan: “For mash get Smash.” It’s a place where bowler-hatted chimps dressed as remov
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According to The Guardian’s linked source, Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads, As the History of Advertising Trust turns 50, our writer revels in its vast archive, remembering the bread boy on his bike, the suggestive coffee-drinkers and the Hamlet smoker adjusting his comb-over • Iconic British adverts – in pictures Hanging over the toilet in the gents’ loos at the History of Advertising Trust’s archive in deepest Norfolk is a photograph of Ian Botham. It’s not just the cricketing great’s mullet that tells you this is 1986, but the fact that Beefy is smoking a cigar. The caption below answers the question that has troubled philosophers since Aristotle: “Happiness is a cigar called Hamlet.” If the past is a foreign country, then the history of advertising is a whole alternate universe, one in which excitable metallic martians induced us to buy Cadbury’s powdered potatoes with the slogan: “For mash get Smash.” It’s a place where bowler-hatted chimps dressed as remov
Context
The development sits in VINI’s Culture coverage for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the publisher account, follow later updates, and compare new coverage against the first published record. The original item is dated 2026-07-08T04:00:20+00:00.
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Primary source: Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age ads via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Baldy Man, Gold Blend flirters and mash-mad Martians: TV’s golden age adsThe Guardian - 2026-07-08T04:00:20+00:00
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