Wire report
Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’
In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfect Earlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad . “What’s incredible about AI,” Wrubel said, “is that you can go from script to production is just two weeks!” What Wrubel failed to mention was that the ad – with its computerized polar bears and fake-looking trundling delivery trucks – was widely despised by pretty much anyone who saw it. Indeed, the public distaste for the campaign became its own news story, spawning headlines like “People r
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In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfect Earlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad . “What’s incredible about AI,” Wrubel said, “is that you can go from script to production is just two weeks!” What Wrubel failed to mention was that the ad – with its computerized polar bears and fake-looking trundling delivery trucks – was widely despised by pretty much anyone who saw it. Indeed, the public distaste for the campaign became its own news story, spawning headlines like “People r
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According to The Guardian’s linked item, Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’, In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfect Earlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad . “What’s incredible about AI,” Wrubel said, “is that you can go from script to production is just two weeks!” What Wrubel failed to mention was that the ad – with its computerized polar bears and fake-looking trundling delivery trucks – was widely despised by pretty much anyone who saw it. Indeed, the public distaste for the campaign became its own news story, spawning headlines like “People r
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-06-08T13:00:25+00:00.
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Source
Primary source: Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’ via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’The Guardian - 2026-06-08T13:00:25+00:00
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