Wire report

Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads

An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg's Mark Gurman. Gurman says that under the new AppleCare Plus pricing, "a plan for a new 13-inch […] An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg 's Mark Gurman. Gurman says that under the new AppleCare Plus pricing, "a plan for a new 13-inch MacBook Air increased to $7.99 from $7.49, or to $79.99 from $74.99 annually," following a move last year that similarly raised the plan's price on iPhones. We haven't seen the new pricing reflected on Apple's site in the US or terms of service yet, and Apple has n

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Why it mattersTechnology

An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg's Mark Gurman. Gurman says that under the new AppleCare Plus pricing, "a plan for a new 13-inch […] An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg 's Mark Gurman. Gurman says that under the new AppleCare Plus pricing, "a plan for a new 13-inch MacBook Air increased to $7.99 from $7.49, or to $79.99 from $74.99 annually," following a move last year that similarly raised the plan's price on iPhones. We haven't seen the new pricing reflected on Apple's site in the US or terms of service yet, and Apple has n

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What happened

According to The Verge’s linked report, Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads, An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg’s Mark Gurman. Gurman says that under the new AppleCare Plus pricing, “a plan for a new 13-inch […] An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg ’s Mark Gurman. Gurman says that under the new AppleCare Plus pricing, “a plan for a new 13-inch MacBook Air increased to $7.99 from $7.49, or to $79.99 from $74.99 annually,” following a move last year that similarly raised the plan’s price on iPhones. We haven’t seen the new pricing reflected on Apple’s site in the US or terms of service yet, and Apple has n

Context

The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked report is dated 2026-07-15T22:39:40+00:00.

What to watch

Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.

Source

Primary source: Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads via The Verge. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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