Wire report
Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims
UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims. Each of the fashion companies ran paid-for Google ads, with Adidas promoting “recycled running shoes”, Calvin Klein “recycled” tops for women, and Uniqlo advertised fleece coats and jackets made from “recycled materials”. Continue reading...
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UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims. Each of the fashion companies ran paid-for Google ads, with Adidas promoting “recycled running shoes”, Calvin Klein “recycled” tops for women, and Uniqlo advertised fleece coats and jackets made from “recycled materials”. Continue reading...
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What happened
According to The Guardian’s linked item, Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims, UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims. Each of the fashion companies ran paid-for Google ads, with Adidas promoting “recycled running shoes”, Calvin Klein “recycled” tops for women, and Uniqlo advertised fleece coats and jackets made from “recycled materials”. Continue reading…
Context
The development sits in VINI’s Technology coverage for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The linked item is dated 2026-06-23T23:01:28+00:00.
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Source
Primary source: Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claimsThe Guardian - 2026-06-23T23:01:28+00:00
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