Wire report
Who owns ‘brain rot’? Inside the international legal drama over a beloved meme
Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins. Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool. Based on a kentongan – a type of drum used to wake south-east Asian Muslims for their pre-dawn meal during Ramadan – the character is an anthropomorphized version of the instrument with a broad smile and a vacant stare. He sits under the umbrella of “Italian brain rot” internet videos. Continue reading...
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Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins. Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool. Based on a kentongan – a type of drum used to wake south-east Asian Muslims for their pre-dawn meal during Ramadan – the character is an anthropomorphized version of the instrument with a broad smile and a vacant stare. He sits under the umbrella of “Italian brain rot” internet videos. Continue reading...
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What happened
According to The Guardian’s source item, Who owns ‘brain rot’? Inside the international legal drama over a beloved meme, Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins. Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool. Based on a kentongan – a type of drum used to wake south-east Asian Muslims for their pre-dawn meal during Ramadan – the character is an anthropomorphized version of the instrument with a broad smile and a vacant stare. He sits under the umbrella of “Italian brain rot” internet videos. Continue reading…
Context
The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-10-06T14:00:16+00:00.
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Primary source: Who owns ‘brain rot’? Inside the international legal drama over a beloved meme via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- Who owns ‘brain rot’? Inside the international legal drama over a beloved memeThe Guardian - 2026-10-06T14:00:16+00:00
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