Wire report
The rise of Big Toothbrush: how did our mouths become such a lucrative market?
People in the UK are more interested in oral health than ever - and you can now buy prebiotic toothpastes and brushes that cost up to £600. Yet we remain in the midst of a serious dental crisis A December 1969 report from the consumer magazine Which? explored a relatively new gadget that, it predicted, many people would be giving as Christmas presents: the electric toothbrush. For those who hadn’t yet seen one, the magazine described it as “not that much different in principle from an ordinary brush – you have a stick with a brush on the end. The difference is that an electric one moves the brush head for you”. Progress indeed. Nearly six decades on, electric toothbrushes can do a lot more than merely jiggle, offering multiple speeds and movement sensors for real-time tracking of where you’ve brushed – some even promise gum-massage or tongue-cleaning modes. Prices range from about £25 fo
coverage / Wire report
Get updates, read source context, send useful records, share the story, or support the reporting work from the reading page.
People in the UK are more interested in oral health than ever - and you can now buy prebiotic toothpastes and brushes that cost up to £600. Yet we remain in the midst of a serious dental crisis A December 1969 report from the consumer magazine Which? explored a relatively new gadget that, it predicted, many people would be giving as Christmas presents: the electric toothbrush. For those who hadn’t yet seen one, the magazine described it as “not that much different in principle from an ordinary brush – you have a stick with a brush on the end. The difference is that an electric one moves the brush head for you”. Progress indeed. Nearly six decades on, electric toothbrushes can do a lot more than merely jiggle, offering multiple speeds and movement sensors for real-time tracking of where you’ve brushed – some even promise gum-massage or tongue-cleaning modes. Prices range from about £25 fo
Check the original link, updates, and responses when a detail is contested.
Open topic or search related wording such as records, sources, agencies, dates, and locations.
What happened
According to The Guardian’s source item, The rise of Big Toothbrush: how did our mouths become such a lucrative market?, People in the UK are more interested in oral health than ever - and you can now buy prebiotic toothpastes and brushes that cost up to £600. Yet we remain in the midst of a serious dental crisis A December 1969 report from the consumer magazine Which? explored a relatively new gadget that, it predicted, many people would be giving as Christmas presents: the electric toothbrush. For those who hadn’t yet seen one, the magazine described it as “not that much different in principle from an ordinary brush – you have a stick with a brush on the end. The difference is that an electric one moves the brush head for you”. Progress indeed. Nearly six decades on, electric toothbrushes can do a lot more than merely jiggle, offering multiple speeds and movement sensors for real-time tracking of where you’ve brushed – some even promise gum-massage or tongue-cleaning modes. Prices range from about £25 fo
Context
The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-09-22T04:00:34+00:00.
What to watch
Open questions include whether primary sources issue follow-up statements, whether local or market impacts become clearer, and whether additional reporting changes the timeline or adds material context.
Source
Primary source: The rise of Big Toothbrush: how did our mouths become such a lucrative market? via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
Keep following
This file can keep developing
vininews.com uses reader tips, public records, right-of-reply requests, corrections, and follow-up reporting to keep important stories current.
Support and subscriptions never buy coverage, placement, suppression, or corrections.
This VINI report keeps the original publisher link available and does not republish third-party article bodies without rights clearance. 1 reference listed.
Source links
- The rise of Big Toothbrush: how did our mouths become such a lucrative market?The Guardian - 2026-09-22T04:00:34+00:00
Reader comments
Moderated discussion
Comments are open to authenticated approved accounts, screened for spam and abuse, and published only after newsroom moderation unless editors change the story control.
No approved comments yet.
Substantive, civil comments can be submitted by approved account holders.