Wire report
The butter boom – how the world fell back in love with the glorious golden spread
It’s being sculpted for fashion parties, collected by tourists and hoarded in freezers. There are even entire shops devoted to it. What’s behind the revival of the much-maligned foodstuff? Temperatures in Paris were nudging 41C when Erwan Leo opened Le Butter this summer. Wildfires had already been tearing through France and the city was quiet, particularly in the less touristy 8th arrondissement, a flex-your-wealth area near the Eiffel Tower known as the “golden triangle”. The last thing it needed, you would think, was a shop that sold loads of butter. “We were just so worried about the fridges,” says Leo, the 34-year-old owner. “We didn’t think anyone would even turn up.” I visit Le Butter, the first shop in Paris dedicated to selling the stuff, two months later in September. It’s a quaint, photogenic spot between a wine shop that was opened by Leo eight years ago and a cafe famous for
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It’s being sculpted for fashion parties, collected by tourists and hoarded in freezers. There are even entire shops devoted to it. What’s behind the revival of the much-maligned foodstuff? Temperatures in Paris were nudging 41C when Erwan Leo opened Le Butter this summer. Wildfires had already been tearing through France and the city was quiet, particularly in the less touristy 8th arrondissement, a flex-your-wealth area near the Eiffel Tower known as the “golden triangle”. The last thing it needed, you would think, was a shop that sold loads of butter. “We were just so worried about the fridges,” says Leo, the 34-year-old owner. “We didn’t think anyone would even turn up.” I visit Le Butter, the first shop in Paris dedicated to selling the stuff, two months later in September. It’s a quaint, photogenic spot between a wine shop that was opened by Leo eight years ago and a cafe famous for
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What happened
According to The Guardian’s source item, The butter boom – how the world fell back in love with the glorious golden spread, It’s being sculpted for fashion parties, collected by tourists and hoarded in freezers. There are even entire shops devoted to it. What’s behind the revival of the much-maligned foodstuff? Temperatures in Paris were nudging 41C when Erwan Leo opened Le Butter this summer. Wildfires had already been tearing through France and the city was quiet, particularly in the less touristy 8th arrondissement, a flex-your-wealth area near the Eiffel Tower known as the “golden triangle”. The last thing it needed, you would think, was a shop that sold loads of butter. “We were just so worried about the fridges,” says Leo, the 34-year-old owner. “We didn’t think anyone would even turn up.” I visit Le Butter, the first shop in Paris dedicated to selling the stuff, two months later in September. It’s a quaint, photogenic spot between a wine shop that was opened by Leo eight years ago and a cafe famous for
Context
The development sits in VINI’s Global file for readers following international affairs, institutions, conflict, diplomacy, economics, and cross-border consequences. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-10-06T04:00:02+00:00.
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Primary source: The butter boom – how the world fell back in love with the glorious golden spread via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- The butter boom – how the world fell back in love with the glorious golden spreadThe Guardian - 2026-10-06T04:00:02+00:00
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