Wire report
I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington
From ‘has flat buttocks’ to ‘likes brunettes with muscles’, the retailer’s About You pages offer some remarkable insights into customers’ lives and tastes. Naturally, I rushed to check out mine … There’s been a disturbing development in the surveillance capitalism space for me and other Amazon users: we can now find out exactly what the site thinks about us. The tax-agnostic shopping behemoth launched an “About You” function, which allows shoppers to see what assumptions and beliefs it has gathered from our purchases, in May, but last week things got interesting. Threads user Megan Montgomery found her “About You” page , and discovered Amazon thinks she “has flat buttocks”, prompting other shoppers to post the implacably devastating verdicts they uncovered: “ husband has skinny legs ”; “ likes brunettes with muscles ”; “ cusses when scared ”; “ cannot keep real plants alive ”; “ too shor
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From ‘has flat buttocks’ to ‘likes brunettes with muscles’, the retailer’s About You pages offer some remarkable insights into customers’ lives and tastes. Naturally, I rushed to check out mine … There’s been a disturbing development in the surveillance capitalism space for me and other Amazon users: we can now find out exactly what the site thinks about us. The tax-agnostic shopping behemoth launched an “About You” function, which allows shoppers to see what assumptions and beliefs it has gathered from our purchases, in May, but last week things got interesting. Threads user Megan Montgomery found her “About You” page , and discovered Amazon thinks she “has flat buttocks”, prompting other shoppers to post the implacably devastating verdicts they uncovered: “ husband has skinny legs ”; “ likes brunettes with muscles ”; “ cusses when scared ”; “ cannot keep real plants alive ”; “ too shor
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According to The Guardian’s source item, I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington, From ‘has flat buttocks’ to ‘likes brunettes with muscles’, the retailer’s About You pages offer some remarkable insights into customers’ lives and tastes. Naturally, I rushed to check out mine … There’s been a disturbing development in the surveillance capitalism space for me and other Amazon users: we can now find out exactly what the site thinks about us. The tax-agnostic shopping behemoth launched an “About You” function, which allows shoppers to see what assumptions and beliefs it has gathered from our purchases, in May, but last week things got interesting. Threads user Megan Montgomery found her “About You” page , and discovered Amazon thinks she “has flat buttocks”, prompting other shoppers to post the implacably devastating verdicts they uncovered: “ husband has skinny legs ”; “ likes brunettes with muscles ”; “ cusses when scared ”; “ cannot keep real plants alive ”; “ too shor
Context
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Source
Primary source: I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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- I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma BeddingtonThe Guardian - 2026-10-11T13:00:27+00:00
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