Wire report

Chanel is all about joy as Blazy celebrates year at helm of world’s hottest brand

Artistic director is all smiles as he swaps quiet luxury for bold colours and patterns at Paris show “It’s a good start,” Matthieu Blazy said after a Paris show that marked a year of his tenure as artistic director at Chanel. “I am happy with where we are at.” Chanel now holds the top spot in the Lyst index of the world’s hottest brands, which tracks demand and engagement across search and social media. The privately held company announces official financial results only once a year, but figures reported by Bloomberg showed 16% growth in the first half of 2026. In Vanity Fair’s list of the world’s 50 most powerful people, published this month, Blazy is the only fashion designer to make the cut. People who don’t much care about fashion have noticed him; people who do care about fashion talk about him non-stop. Continue reading...

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Image from the linked report: Chanel is all about joy as Blazy celebrates year at helm of world’s hottest brand.Credit: The Guardian Thumbnail shown with attribution and outbound source link; VINI does not claim ownership or republish the original article body. Image source Image shown with attribution and an outbound source link; VINI does not claim ownership or republish the original article body.
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Why it mattersCulture

Artistic director is all smiles as he swaps quiet luxury for bold colours and patterns at Paris show “It’s a good start,” Matthieu Blazy said after a Paris show that marked a year of his tenure as artistic director at Chanel. “I am happy with where we are at.” Chanel now holds the top spot in the Lyst index of the world’s hottest brands, which tracks demand and engagement across search and social media. The privately held company announces official financial results only once a year, but figures reported by Bloomberg showed 16% growth in the first half of 2026. In Vanity Fair’s list of the world’s 50 most powerful people, published this month, Blazy is the only fashion designer to make the cut. People who don’t much care about fashion have noticed him; people who do care about fashion talk about him non-stop. Continue reading...

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What happened

According to The Guardian’s source item, Chanel is all about joy as Blazy celebrates year at helm of world’s hottest brand, Artistic director is all smiles as he swaps quiet luxury for bold colours and patterns at Paris show “It’s a good start,” Matthieu Blazy said after a Paris show that marked a year of his tenure as artistic director at Chanel. “I am happy with where we are at.” Chanel now holds the top spot in the Lyst index of the world’s hottest brands, which tracks demand and engagement across search and social media. The privately held company announces official financial results only once a year, but figures reported by Bloomberg showed 16% growth in the first half of 2026. In Vanity Fair’s list of the world’s 50 most powerful people, published this month, Blazy is the only fashion designer to make the cut. People who don’t much care about fashion have noticed him; people who do care about fashion talk about him non-stop. Continue reading…

Context

The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-10-06T09:35:18+00:00.

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Primary source: Chanel is all about joy as Blazy celebrates year at helm of world’s hottest brand via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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