Wire report
Brimful of personality: the rise of fashion’s ‘silly little hats’
From pillboxes and boaters to bicornes and buckets, characterful hats are making their way from the catwalk to the high street “Here goes – an order for a million hats,” wrote Jackie Kennedy to Bergdorf Goodman before moving into the White House in the early 1960s. It’s a line that could have been uttered by any number of people working in fashion today, because the hat – and not just the ubiquitous baseball cap – has been enjoying a very characterful resurgence. This season at the turbo-high-end brand Loro Piana, whose clothes are beloved by tech bros and Kendall Roy, almost every model was wearing a hat . At Thom Browne, straw boaters came shrouded in colourful mesh. At Chloé there were see-through hats to match see-through trenchcoats and white sailor hats atop all-white outfits. Courrège’s hats were space-age, Burberry had big buckets, Bottega Veneta had hats brimming with charisma.
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From pillboxes and boaters to bicornes and buckets, characterful hats are making their way from the catwalk to the high street “Here goes – an order for a million hats,” wrote Jackie Kennedy to Bergdorf Goodman before moving into the White House in the early 1960s. It’s a line that could have been uttered by any number of people working in fashion today, because the hat – and not just the ubiquitous baseball cap – has been enjoying a very characterful resurgence. This season at the turbo-high-end brand Loro Piana, whose clothes are beloved by tech bros and Kendall Roy, almost every model was wearing a hat . At Thom Browne, straw boaters came shrouded in colourful mesh. At Chloé there were see-through hats to match see-through trenchcoats and white sailor hats atop all-white outfits. Courrège’s hats were space-age, Burberry had big buckets, Bottega Veneta had hats brimming with charisma.
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What happened
According to The Guardian’s source item, Brimful of personality: the rise of fashion’s ‘silly little hats’, From pillboxes and boaters to bicornes and buckets, characterful hats are making their way from the catwalk to the high street “Here goes – an order for a million hats,” wrote Jackie Kennedy to Bergdorf Goodman before moving into the White House in the early 1960s. It’s a line that could have been uttered by any number of people working in fashion today, because the hat – and not just the ubiquitous baseball cap – has been enjoying a very characterful resurgence. This season at the turbo-high-end brand Loro Piana, whose clothes are beloved by tech bros and Kendall Roy, almost every model was wearing a hat . At Thom Browne, straw boaters came shrouded in colourful mesh. At Chloé there were see-through hats to match see-through trenchcoats and white sailor hats atop all-white outfits. Courrège’s hats were space-age, Burberry had big buckets, Bottega Veneta had hats brimming with charisma.
Context
The development sits in VINI’s Culture file for readers following arts, entertainment, fashion, film, music, celebrity, and the business of culture. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-10-02T15:00:13+00:00.
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Source
Primary source: Brimful of personality: the rise of fashion’s ‘silly little hats’ via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.
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Source links
- Brimful of personality: the rise of fashion’s ‘silly little hats’The Guardian - 2026-10-02T15:00:13+00:00
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