AFL tells Sportsbet to stop using players in AI-generated content

Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’ Get our breaking news email , free app or daily news podcast The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without player permission. Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events. Continue reading...

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According to The Guardian’s source item, AFL tells Sportsbet to stop using players in AI-generated content, Exclusive: Gambling firm working with AFL ‘on the evolving use of AI in our content’ as it deletes video depicting Lachie Neale saying ‘I want to thank me for believing in me’ Get our breaking news email , free app or daily news podcast The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without player permission. Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events. Continue reading…

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The development sits in VINI’s Technology file for readers following technology, science, product policy, markets, infrastructure, and the public consequences of innovation. The original report is linked so readers can check the source account, follow later updates, and compare new coverage against the first published record. The source item is dated 2026-10-13T14:00:06+00:00.

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Primary source: AFL tells Sportsbet to stop using players in AI-generated content via The Guardian. VINI cites and links the source; it does not reproduce the publisher’s full article text without rights clearance.

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